Carolina de Bartolo is a creative director who recently led a successful in-house strategic rebrand of Brandcast (a SaaS startup). She is also the designer, author, and publisher of the award-winning typography textbook, Explorations in Typography (co-authored with Erik Spiekermann and Stephen Coles.)

A seasoned design leader who still loves hands-on work, and a graduate of the School of Design at Carnegie Mellon University, Carolina is a systems thinker who also revels in details. She began her career designing statements and forms at Siegel & Gale in New York City and later worked on the Citibank banking machine user-interface design team at Two Twelve Associates. During her tenure as design history chairperson at AIGA San Francisco, she founded the chapter’s library. She was an MFA thesis advisor and taught typography and design history at Academy of Art University in San Francisco for 20 years.